Real-time driver alerts powered by artificial intelligence (AI) are fast becoming a crucial tool in the occupational health and safety strategies of UK fleet operators, according to new research released by Webfleet and video telematics provider Lytx.
The UK Fleet Safety Report, which surveyed 200 fleet decision-makers across the country, found that 69% of fleet operators view AI-driven driver alerts and assistance as the most promising application of the technology. These real-time interventions are being credited with helping drivers make safer decisions on the road while reducing incident rates and operational risk.
More than two-thirds of respondents (68%) also highlighted the value of AI in analysing telematics data to gain deeper insight into driver behaviour and vehicle performance, while 65% said AI’s ability to predict accidents before they happen was a major advantage for their safety management programmes.
“AI is set to become a cornerstone of fleet safety,” said Beverley Wise, Regional Director for Webfleet UK and Ireland. “It empowers operators to take a proactive approach to risk management. By delivering real-time alerts and transforming telematics data into actionable insights, AI not only reduces risk but also supports drivers in making safer choices behind the wheel.”
With workplace transport remaining a high-risk area for many industries, the integration of AI and telematics into fleet operations is a welcome development for occupational health and safety professionals. According to the report, 91% of fleet managers plan to invest in next-generation safety technologies within the next three years, including AI-powered systems and video telematics.
The role of video telematics in particular is proving significant. The report found that 97% of HGV fleets and 91% of van fleets reported a reduction in safety incidents after implementing video-based safety solutions. These technologies can detect driver fatigue, distraction, and other high-risk behaviours, and issue immediate alerts to correct them.
“By identifying risky behaviours and notifying drivers in real time, fleets can actively support drivers’ wellbeing and performance,” said Klaus Burgstaller, Sales Director at Lytx. “Our findings show that prioritising safety leads not only to better outcomes on the road, but also improved compliance, cost savings, and operational efficiency.”
As organisations continue to strengthen their duty of care for employees operating vehicles, AI and video telematics are set to play an increasingly pivotal role in reducing incidents and ensuring every driver gets home safely.
You can download the full report and explore the findings in the UK Fleet Safety Report.
